GIS Analytics and Monay Forge Partnership to Enhance User Engagement with AI-Powered Push Notifications

GIS Analytics, a leading software development company specializing in AI implementation and data analytics solutions, has announced a strategic partnership with Monay, an innovative financial technology app. This collaboration will focus on developing and deploying a sophisticated AI-powered push notification engine designed to significantly enhance user engagement and retention.

Strategic Partnership Details

The newly formed alliance, formalized on May 11, 2025, in London, UK, establishes a comprehensive 3-month accelerated roadmap running from May 12th to August 15th, 2025. During this period, GIS Analytics will leverage its expertise in artificial intelligence implementation to create an intelligent notification system that delivers highly personalized communications to Monay users.

This partnership represents a significant step for both companies, with GIS Analytics applying its software development capabilities to create practical AI solutions that drive measurable business outcomes for Monay's platform.

Technical Implementation

The collaboration will center around several key technical initiatives:

Development of an AI-driven push notification engine, identified as the highest priority component with an importance score of "5" in project documentation
Integration with Monay's existing PostgreSQL database infrastructure to utilize valuable user journey and profile data
Implementation of a robust data anonymization framework to ensure compliance with data protection regulations, particularly the Turkish KVKK law
Establishment of a cloud-based data infrastructure facilitating secure data sharing with AI models
Creation of personalized onboarding flows, designated as "Behavior Packages," to enhance new user experiences

GIS Analytics will also assume management responsibilities for Monay's existing OpenAI assistant and contribute to developing a comprehensive "Monay Knowledge Base" to power internal AI systems and agents.

Expected Outcomes and KPIs

Success of this initiative will be measured against specific performance indicators, including:

Increasing push notification open rates to exceed 20%
Achieving action-taken rates above 8%
Improving feature usage by 15%
Boosting session frequency by 10%
Reducing dormant accounts by 12%
Enhancing user retention at both 7-day and 30-day intervals

"This partnership exemplifies our commitment to delivering high-impact software solutions that leverage artificial intelligence in practical, results-oriented ways," said a spokesperson for GIS Analytics. "By focusing on personalized user communications, we're helping Monay create deeper connections with their users while driving meaningful engagement metrics."

Implementation Timeline

The accelerated implementation plan includes several immediate actions scheduled for completion by May 19th, including:

Comprehensive data exploration of Monay's PostgreSQL database architecture
Configuration of the AWS environment with appropriate IAM setup
Definition of the data anonymization strategy to ensure regulatory compliance
Development of a notification tracking schema to measure performance

This collaboration underscores Monay's commitment to embrace cutting-edge technologies to enhance their user experience. By partnering with GIS Analytics, a company recognized for its expertise in software development and AI implementation, Monay positions itself to leverage sophisticated data analytics capabilities that will drive user engagement and retention.

More information about Monay can be found on their official website.