GIS Analytics Unveils AskAndTrust Platform to Transform Consumer Decision-Making
GIS Analytics is proud to announce the launch of AskAndTrust, a groundbreaking platform designed to revolutionize consumer decision-making through sophisticated data science and analytics. The initial vertical, BeauTrust, focuses on the beauty product industry and represents the first step in the company's vision to create a universal truth layer for consumer products.
Addressing a Broken Ratings Ecosystem
Despite spending hours researching products online, consumers waste over $70 billion annually on disappointing purchases. The current ratings landscape is fragmented, biased, and inefficient, creating a significant market failure that AskAndTrust is positioned to solve.
"The current ratings ecosystem is broken. Consumers deserve a single, trustworthy source that cuts through marketing noise," says the CEO of GIS Analytics. "We're not just aggregating reviews – we're creating a universal truth layer for the consumer economy."
Data Science Revolution in Consumer Trust
AskAndTrust brings enterprise-grade data analysis—typically reserved for hedge funds and intelligence agencies—to everyday consumer decisions. The platform employs proprietary statistical models developed by GIS Analytics that detect patterns of bias and manipulation invisible to the average consumer.
"We've developed proprietary statistical models that can detect patterns of bias and review manipulation invisible to the average consumer," explains the Chief Data Scientist at GIS Analytics. "Our approach combines the rigor of academic research with the scale of big data to produce ratings of unprecedented accuracy."
BeauTrust: The Strategic First Vertical
The beauty industry was strategically chosen as the first vertical to showcase the platform's capabilities in a category plagued by subjective opinions and marketing hype. Early results have been revealing:
- 42% of highly-rated beauty products show statistical patterns of review manipulation
- Price and quality correlation is only 0.3, proving expensive doesn't mean better
- 78% of consumers changed their purchase decision after seeing AskAndTrust's comprehensive ratings
"BeauTrust is just the beginning. Our vision is to become the gold standard for evaluation across every product category," states the CEO.
The Future: Augmented Shopping Experience
GIS Analytics is developing augmented reality capabilities that will transform physical retail. Soon, consumers will simply point their phones at any product to instantly access its true quality rating, creating information symmetry in the marketplace.
The company's ambitious vision is to create the definitive source for product ratings across all categories, similar to how Google became the standard for search or Moody's for credit ratings. This is positioned not as corporate ambition but as a necessary market evolution that benefits consumers in an age where 93% rely on online reviews for purchase decisions.
AskAndTrust represents a significant milestone in GIS Analytics' portfolio of technology solutions, leveraging the company's expertise in data analytics, machine learning, and consumer-focused software development.
For more information about AskAndTrust and the BeauTrust vertical, visit the platform section on our company website.